About Riedel
Riedel is a leading Dutch producer of premium brand fruit juices such as Appelsientje, CoolBest, and DubbelFrisss. Innovation and quality have been driving this historic company since 1879.
The situation
Riedel faced the challenge of professionalizing its field sales and creating a scalable foundation for growth. The company was seeking a reliable CRM system that could deliver maximum value and serve as a future-proof platform. They opted for Salesforce Sales Cloud, whose first implementation phase was critical.
The solution
Welisa implemented this strategic first phase. After a thorough analysis of Riedel’s processes and objectives, a targeted solution design was developed. The core of the sales process was carefully configured in Salesforce. The lead management process, from registration (web-to-lead) to conversion and assignment, was also optimized.
This resulted in a solid and immediately usable CRM foundation for contract management.
“The alignment and communication with Welisa were excellent. It’s impressive what has been achieved within the scope of this first phase.”
The results
For Riedel, this resulted in a complete 360-degree view of its relationships with customers and suppliers. Additionally, the collaboration resulted in the following concrete successes:
- Optimal value and active adoption: The system was successfully implemented and immediately embraced by the Field Sales team.
- High satisfaction: Riedel is very pleased with the collaboration and the new system. “We are very happy with the system and the collaboration.”
- Ready for the future: This first phase has whetted the appetite for more. There is now a solid foundation to automate work processes. “This project was an important first step; we are now specifically looking into phase 2 (automating work processes).”
With this project, a strong foundation has been laid for Riedel’s further sales ambitions.
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