Detailed picture of customer behavior
Pillowise works with a small team from the United States. To be efficient with time, the company uses marketing automation. Pillowise chose Welisa to implement Pardot, the marketing automation application from Salesforce. Welisa has written several customer journeys together with Pillowise. The customer is included in a customer journey from A-Z, in small steps. It offers the customer tailormade information and provides insight into the customer’s involvement with the product. Salesforce provides Pillowise a richer, more detailed picture of potential customer behavior.
More prospects and more customers
Tiffany is very happy with Pardot. “We are seeing the benefits of Pardot already. We are able to see which campaigns are most engaging and effective.” In the future she sees Salesforce continuing to bridge the gap between customer relation and sales management. “Marketing automation allows us more time to focus on overall strategy and nurturing the leads that show real promise. That means more prospects, and more customers.”
“Thanks to Salesforce, we have a detailed picture of our customers”
The company Pillowise
- Makes custom pillows that assure the customer the best sleep comfort
- Manufactures the pillows with great care in a Dutch factory
- Recommended by more than 5,000 physiotherapists and sleep specialists worldwide
- Achieve high sales with a small team
The challenge
- With little manpower for sales, Pillowise wants to generate a lot of leads
- Marketing automation is an effective way to do this
- Pillowise asked Welisa to implement Pardot from Salesforce
“We see which campaigns interest customers the most and which are the most effective”
The solution
- Welisa formulated several customer journeys together with Pillowise
- These have been elaborated in Pardot, the marketing automation application from Salesforce
- Because the customer is now included in the customer journey from A-Z, the marketing can be applied very specifically and the customer progresses further in the customer journey
The results
- Pillowise can see which campaigns are the most interesting and effective thanks to Pardot
- Customers can be addressed in a way that exactly matches their personal place in the customer journey
- Pillowise has more prospects and more customers thanks to Pardot’s automatic marketing
The future
- Pillowise wants to use Salesforce more and more to base customer contact and marketing on the kind of customer experiences our customers enjoy most
