CIRRO is a one-stop-shop for cross-border e-commerce, originating from one of the largest logistics service providers in China. With a large, mobile sales team spread across Europe, managing all information via spreadsheets was no longer sustainable. “With so much information and colleagues on the road, you just can’t manage with Excel anymore,” says Thijs Boots, responsible for e-commerce in Europe.
The Challenge: A Time-Consuming Process
The logistics market is in constant motion. For CIRRO, it was crucial to be agile and operate professionally. However, they lacked a central system for customer data, price lists, and reporting. Creating a custom quote was a time-consuming process, and there was no clear insight into performance at a country or product level.
The Solution: Speed and Insight for the Entire Team
Welisa implemented a solution based on Sales Cloud and Marketing Cloud that supports the entire team. The core of the solution focuses on two pillars:
- Fast, Accurate Quotes: All products and price lists are now available in Salesforce. After a client meeting, a salesperson can immediately enter the requirements and generate a custom quote.
- Clear Reporting: Dashboards provide at-a-glance insight into performance per country, product, and sales representative. “A report for management? Now it’s just a quick copy-paste. Ideal,” says Thijs. Leads collected during events via Marketing Cloud landing pages flow directly into the system, which greatly speeds up the follow-up process.
“We can send a custom quote within a few days. That’s unique in our market; with competitors, it takes weeks.”
The Result: A Unique Competitive Advantage
The time saved is the biggest gain for CIRRO. The ability to send quotes faster than the competition gives them a significant advantage. Additionally, the clear reports enable management to make better strategic decisions. The success of the implementation is also evident from the fact that everyone in the company is ‘happy’ with the system, and they have even trained their own IT specialist for support.
A Fast and Professional Partner
The collaboration with Welisa is highly valued. “They listen carefully to our wishes and are open to new options that we might not see ourselves,” Thijs explains. “Welisa is a great company, fast and professional.” With this new foundation, CIRRO is ready for the future, in which they plan to conduct more targeted analyses and run more marketing campaigns to further strengthen customer relationships.
